Webvent

ALA Legal Marketplace

Your Connection to Knowledge, Resources, and Networking

Moiré Marketing Partners

A strategic branding and design communications agency that specializes in creative marketing for small to mid-size law firms.

Moiré Marketing Partners

Moiré sets the standard when it comes to legal marketing.

We help law firms inspire their audiences and build their brand through a creative and integrated marketing approach of strategy, design and technology. 

From award winning websites and practice area brochures to media campaigns and recruiting events, Moiré sets the standard when it comes to legal marketing. Our integrated marketing approach of strategy, design and technology provides you and your firm with the knowledge that aligns with you business goals.

1. Strategic Guidance

Whether launching your new website or plotting our next lunch meeting, we take a strategic approach to everything we do. Our marketing plans map out where you need to go and how to get there. We combine research methodologies to give you a clear picture of current market perceptions, brand awareness, competitor branding, choice positioning, areas for improvement and opportunities for growth.

2. Targeted Design

Looking good only gets you so far. Stunning collateral that also aligns with your core business goals? That’s a bullseye. From your letterhead to your home page — and for everything in between — Moiré delivers design solutions that hit their targets.

3. Measurable Results

Even in the best economic climate, you need to gauge—not guess—the value of your marketing investment. At Moiré, we believe it is important to know your objectives in order to evaluate the success of your marketing campaign. We call that ROO or return on objective. Once we identify your objectives, we use a mix of performance and metrics reporting tools to monitor and assess your brand and track brand impressions, media hits and downloads of website materials and analyze web traffic. The findings empower you to isolate high-performing initiatives and recalibrate your efforts if necessary.

Looking for a "Virtual" Marketing Department?

In many cases, Moiré works as a virtual CMO or Marketing Department by providing small and medium-sized law firms with the knowledge, experience and expertise of a full-sized marketing department... only virtually.

  • Branding, positioning, identity and stationery suites
  • Websites, microsites and blog design and maintenance
  • Social media management and monitoring
  • Marketing audits, budgets and planning
  • Content development
  • Communication and presentation materials
  • Identifying sponsorship opportunities
  • Event planning and promotion
  • Develop metrics to measure results
  • Interim marketing head or CMO

Need PR and Media Relations?

The media industry is constantly evolving. Does your audience even know who you are? Moire connects you and your firm to national and regional legal news outlets, provides traditional, digital and social media strategies, and develops a comprehensive media relations campaign to boost your brand and showcase your expertise.

  • Crisis and Reputation Management
  • Media Outreach and Public Relations
  • Law Firm Rankings
  • Identify Speaking Opportunities
  • Awards and Recognitions
Products 

  • Legal Marketing Experts

    From law firm websites and practice area brochures to legal ad campaigns and recruiting events, Moiré's strategist can help you with your next ad campaign, event marketing, brochure, logo redesign, recruitment efforts and all other forms of marketing communications.


    More Information » www.moiremarketing.com/work/industries/legal-law-f...

  • Law Firm Branding

    Brand Strategy, Messaging and Positioning is as much about them as it is about you. To build great brands, Moiré isolates what’s unique about your law firm and pinpoints why that matters to your audience.


    More Information » www.moiremarketing.com/work/services/branding

  • Websites, Microsites, Blogs and Intranets

    Moire focuses on user experiences that encourages your targeted audience to interact, connect, share and hire.
    From responive websites and user experience design, to blogs and intranets, Moiré creates digital communications strategies designed to face any business challenge and to fit almost any marketing budget.


    More Information » www.moiremarketing.com/work/expertise/digital

Resources 

  • Use Your Bios to Address What’s Important to Your Clients

    These days, most potential clients’ first interaction with an attorney is via the firm’s website and their individual bio page. Sadly, most attorney bios are no more than a litany of straightforward facts that outline education, areas of practice, accomplishments and credentials. More »

    Use Your Bios to Address What’s Import...
  • Who Really Wants To Be Educated About Marketing?

    “You can’t put a price on a good education.” “Knowledge is power”. These are bold statements, but what does it mean to be educated? Staying current on marketing trends and how they may be developed and implemented is essential. You do not want to be left behind, always running to catch up with your competitors and/or market. More »

    Who Really Wants To Be Educated About Ma...
  • Boost your law firm’s brand

    Pull out your business card. What impression of your law firm does it leave in the minds of the people you meet? Does your firm come across as traditional? Contemporary? Innovative? Would it stand out from the cards of your competitors? Does the identity on the card ring true to people at your firm? More »

    Boost your law firm’s brand
News: Moiré Marketing Blog 
  • Are You The Wind or The Flag?

    True story: back in the day, I worked for a client who was going to revolutionize computer diagnostics and repair via the Internet. There were only a handful of companies offering this service at the time and our client had been the first to market. Among their many other marketing goals, they wanted to establish their leadership, highlight their cutting-edge technology and portray themselves as innovative and entrepreneurial. They offered an exciting product and service, and it was a great oppo...
    View this post

  • Back to School: Marketing Planning

    “Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight. Ohhhh, back to school. Back to school. Back to school. Well, here goes nothing.” — Billy Madison Another new school year has started. Elementary students receive their teacher’s name and supplies list, while college students receive their syllabus and assignments for the first semester of classes. Like Billy, each of...
    View this post

  • Can I Tell You a Story?

    Successful marketing is all about the ability to tell good stories. Most companies work to get their name and capabilities into the marketplace by connecting with their audience. Your storytelling abilities are a very important skill set to reach your audiences in ways that can influence the way they think about you or your company. Though storytelling has evolved greatly in recent years, from old-fashioned storytelling - one-way communications such as white papers and press releases – to...
    View this post

  • Infographs: Picture Stories or Valuable Data that Supports a Point?

    It's hot out, and as of late, I've been pretty “hot” on infographs. As a visual learner, the graphical essence of an infograph helps, in many cases, illustrate an idea and/or a point. Not to mention it is a unique and interactive way to present information. I have seen many infographs, from research driven ones to ones that have a purely humorous angle with no education purpose at all. Yet, they are both considered infographs and both have a distinct purpose or objective. Re...
    View this post

  • How Professional Services Firms Can Thrive In Online Communities

    When most professional service firms think of social media, they envision Facebook and Twitter followings. Then again, how many new clients have you gained from these social channels? You could probably count them on your fingers. That’s the experience we’re seeing across the world of professional service firms. Slow traction in the social space can be attributed to poor social marketing. But that isn’t always the case. In general, B2B and other professional service businesses...
    View this post

  • To Engage Your Audience, Drop The Filter

    It’s been said time and again – the good thing about the Internet is that everyone has a voice. But the bad thing about the Internet is that everyone has a voice. We’ve entered a lightning-fast new era where direct, unfiltered communication rules. Period. The everyday person blogs, comments on countless social media platforms, and writes painfully honest reviews. Their opinions are powerful because they can be shared far and wide. Businesses and organizations must constantly...
    View this post

Information

  • Moiré Marketing Partners
    407 N Washington Street, Suite 102
    Falls Church, Virginia 22046
    United States
    Map It »
    www.moiremarketing.com
  • Products3
  • Resources3
  • News6
  • Last UpdatedFebruary 24, 2018 3:20pm EST

Connect