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Moiré Marketing Partners

A strategic branding and design communications agency that specializes in creative marketing for small to mid-size law firms.

Moiré Marketing Partners

Moiré sets the standard when it comes to legal marketing.

We help law firms inspire their audiences and build their brand through a creative and integrated marketing approach of strategy, design and technology. 

From award winning websites and practice area brochures to media campaigns and recruiting events, Moiré sets the standard when it comes to legal marketing. Our integrated marketing approach of strategy, design and technology provides you and your firm with the knowledge that aligns with you business goals.

1. Strategic Guidance

Whether launching your new website or plotting our next lunch meeting, we take a strategic approach to everything we do. Our marketing plans map out where you need to go and how to get there. We combine research methodologies to give you a clear picture of current market perceptions, brand awareness, competitor branding, choice positioning, areas for improvement and opportunities for growth.

2. Targeted Design

Looking good only gets you so far. Stunning collateral that also aligns with your core business goals? That’s a bullseye. From your letterhead to your home page — and for everything in between — Moiré delivers design solutions that hit their targets.

3. Measurable Results

Even in the best economic climate, you need to gauge—not guess—the value of your marketing investment. At Moiré, we believe it is important to know your objectives in order to evaluate the success of your marketing campaign. We call that ROO or return on objective. Once we identify your objectives, we use a mix of performance and metrics reporting tools to monitor and assess your brand and track brand impressions, media hits and downloads of website materials and analyze web traffic. The findings empower you to isolate high-performing initiatives and recalibrate your efforts if necessary.

Looking for a "Virtual" Marketing Department?

In many cases, Moiré works as a virtual CMO or Marketing Department by providing small and medium-sized law firms with the knowledge, experience and expertise of a full-sized marketing department... only virtually.

  • Branding, positioning, identity and stationery suites
  • Websites, microsites and blog design and maintenance
  • Social media management and monitoring
  • Marketing audits, budgets and planning
  • Content development
  • Communication and presentation materials
  • Identifying sponsorship opportunities
  • Event planning and promotion
  • Develop metrics to measure results
  • Interim marketing head or CMO

Need PR and Media Relations?

The media industry is constantly evolving. Does your audience even know who you are? Moire connects you and your firm to national and regional legal news outlets, provides traditional, digital and social media strategies, and develops a comprehensive media relations campaign to boost your brand and showcase your expertise.

  • Crisis and Reputation Management
  • Media Outreach and Public Relations
  • Law Firm Rankings
  • Identify Speaking Opportunities
  • Awards and Recognitions

  • Legal Marketing Experts

    From law firm websites and practice area brochures to legal ad campaigns and recruiting events, Moiré's strategist can help you with your next ad campaign, event marketing, brochure, logo redesign, recruitment efforts and all other forms of marketing communications.

    More Information » www.moiremarketing.com/work/industries/legal-law-f...

  • Law Firm Branding

    Brand Strategy, Messaging and Positioning is as much about them as it is about you. To build great brands, Moiré isolates what’s unique about your law firm and pinpoints why that matters to your audience.

    More Information » www.moiremarketing.com/work/services/branding

  • Websites, Microsites, Blogs and Intranets

    Moire focuses on user experiences that encourages your targeted audience to interact, connect, share and hire.
    From responive websites and user experience design, to blogs and intranets, Moiré creates digital communications strategies designed to face any business challenge and to fit almost any marketing budget.

    More Information » www.moiremarketing.com/work/expertise/digital


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    Boost your law firm’s brand
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  • Moiré Marketing Partners
    407 N Washington Street, Suite 102
    Falls Church, Virginia 22046
    United States
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  • Last UpdatedDecember 8, 2018 10:27pm EST